Convincing Prospective Clients that Doulas are as Valuable Now as Ever

Convincing Prospective Clients that Doulas are as Valuable Now as Ever

Doulas face a challenge: after many years of service and hard work, our value is finally recognized, but now with COVID-19, we find ourselves cast out of hospitals. 

It took us a very long time to get public recognition. Until not long ago, only a minority of expectant individuals knew what a doula is. I believe that it took too long for two main reasons:

  1. The refusal of the health care system to acknowledge the value of a doula, which makes it an out of pocket service, and quite an expensive one. 
  2. The affiliation of doulas with natural or unmedicated childbirth; an experience that doesn’t really resonate with the majority of birth givers. 

Doulas finally received recognition and then came COVID-19. Our challenge is to convince prospective clients to hire us during this time

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