Spiraling, rocking from side to side, shaking the extremities, curling the toes, changing positions constantly, chanting, moaning, and groaning, are just a few manifestations of birth givers’ state of consciousness. Do you know how to utilize mirror neurons to match birth givers’ body language, tonality, and representational system to deepen your connection, build trust and lead birth givers to optimally conduct themselves during their birth?
Are you bummed or frustrated when clients’ actions don’t match the birth or postpartum vision they said they hired you for? This gap, or misalignment, is their limiting beliefs and is the #1 reason for birth givers’ undesired and unhealthy experiences. Do you know how to engage your clients in coaching conversations to identify and remove their limiting beliefs? When you don’t engage expectant clients in coaching conversations that help reveal and remove their limiting beliefs relating to their childbearing process, your satisfaction and success in your birth support practice can be significantly damaged.
As a doula trainer and leader of doulas’ communities on social media, I am convinced that the three most significant challenges to having your thriving doula practice are client enrollment, client engagement, and client empowerment. And if you’re open to adopting a new framework for birth support, I know I can help you achieve these three Es with ease. You can learn new strategies for Enrollment, Engagement, and Empowerment in my upcoming Three Keys to YOUR Thriving Birth Support Practice 2-day workshop.
Patient engagement, patient-centered care, and partnerships among patients, their support group, and medical caregivers are the qualities leading to safety of care and patient satisfaction in general healthcare and maternal care. By learning to lead co-active and effective conversations in L&D, you can help the maternal care system achieve these goals.
Studies show a dramatic drop in attendance of childbirth education classes since 2000. What used to be a right of passage for baby boomers and generation X feels redundant to Millenials. The main reason for the decline is the overwhelming abundance of information on many different platforms. In events and talks, I often say that expectant Millennials rely on Doctor Google, Doctor Facebook, and Doctor YouTube. But can you see how hard it is for them to navigate the preparation process? To distinguish ‘expert’ knowledge from ‘folk knowledge, or myths from reality?’ So how can we serve Millenials and help them avoid informational overload? How can we help them find their truth? How can we empower them to overcome internal resistance and challenges and have healthy and satisfactory birth experiences? Read and learn why Transformational Birth Support Coaching is the pathway to regaining childbirth instructors’ impact and prestige.
Doulas have heard this a hundred times: “I want a natural childbirth but I’m open to the possibility of getting an epidural”. Labor and Delivery nurses read it on birth plans thousand of times.
I leave myself open to… the possibility…
This opening can go both ways – it can lead your clients to triumph in moments of doubt and crisis or it can lead them to surrender to the fear and ask for an epidural.
This opening is where the coaching conversation begins. Coaches in many different fields, such as executive coaching, career coaching, relationships coaching, or lifestyle coaching are searching for this opening. And yet we, birth support professionals, are handed the opening so explicitly. This is our cue to begin to coach.
How do you engage the client in a powerful, life-changing, and results-oriented conversation, and not miss this amazing opportunity, this opening? How are you going to lead a coaching conversation with this expectant person or birthing individual who ‘leaves themselves open?’ Aren’t you curious to learn about the source of their hesitation – what is interfering with their ability to fully commit to their desired birth experience? Wouldn’t this be valuable to your support process if you understood what is the nature of the circumstances that will make them turn their back to plan A – having a natural childbirth, and choose plan B- asking for pain medication?
How do I get paying clients, launch my doula website, network, nail clients’ interviews, or lead prenatal sessions? How do I connect with a backup doula, do I join an agency or launch my solo practice? Which handouts do I share, and how do I write a contract? These are just a few common challenges beginner doulas face. And they are not unique to doulas. Everyone who has gone through professional training to become a solo practitioner must have strived throughout this transition from education to implementation. This transition triggers insecurity, self-doubts, uncertainty, frustration, and…loneliness. But there is, I believe, something unique to doulas as they transition from aspiring to thriving doulas. The short training, the lack of internship period, and the lack of follow-up mentoring and coaching for a successful implementation are in my mind historical mistakes that prevent many trained doulas from having a thriving practice. These are core ingredients that are needed to launch a thriving practice. And being a seasoned practitioner, I can share that having a solo practice can be a lonely experience in which you are the engine, the dynamo, and the driver. You need to recommit daily to doing what it takes so that your practice thrives and you’ll feel the way you want to feel.
“You know, you weren’t there when the couple was making their baby. Give them some alone time”. This is what a midwife told me early on when I was a student enrolled in a hospital-based doula training program. This teaching moment could have probably been achieved in a more inspiring way, but I must admit that she made an important point and her words stayed with me throughout my 24 years of practicing as a doula. Over a decade after this lesson, when I enrolled in a yearlong program to become a transformational life coach, I learned another lesson relating to birth partners. I learned that If I coach even as little as two people, I am practicing group coaching and that the coaching conversations must address and resonate with birth partners’ souls.
My FREE virtual workshop, Master the Art of Conversational Birth Support in 2022 will take place in just a week, on January 25 to 27, at 11:30 am Pacific. I plan to go LIVE for an hour daily and lay down the pathway for birth support professionals to achieve great results in less effort, be more effective, and gain impact and income when they lead clients in masterful and powerful conversation.
Conversations have always been our best support system, right?
For the past 2 years, men have been forced to spend their days at home, in the sacred feminine workspace. Working from home, not having outdoor entertainment or social engagements, without these distractions, we were all forced to converse more at home. Additionally, the best way to overcome social distancing was to converse with our friends and loved ones using virtual platforms.
Finding and enrolling clients so that I can have a stable monthly income” was voted as the #1 source of exhaustion. In a poll, I recently posted in The Aspiring and Thriving Doula FB group, 80% of the voters indicated client enrollment to be their professional struggle. I could have guessed that, since It has been my struggle in every capacity I have served, including a director of two birth resource centers. Birth support has evolved as a field that consists of various short-term services provided by many different hands-on providers: Childbirth educators, birth doulas, postpartum doulas, breastfeeding consultants, and many others. From the point in time in which each of these professionals recruits a client, we serve them for a very short time – from 2 meetings to 3-4 months.
The current situation has two main disadvantages:
- Client disadvantage: The abundance of short-term practitioners interferes with the continuity of care – one of the marks of high-quality care.
- Professional disadvantage: Having to constantly enroll clients, birth support pros are exposed to professional fatigue and face a potential income gap.
Since long-term client relationships are the most crucial factor to growing any business, including your solo birth support practice, I’d like to suggest a business model that will help you cultivate them.