How I Got Clients When No One Yet Heard about Doulas

Disclaimer: I am not an expert in marketing, and as an introvert, I am pretty challenged in this field. However, as a pioneer doula, I had to not only sell my service but to initiate and engage in PR campaigns and give many interviews to spread the concept of hiring a doula. In the 24 years since then, I have overcome my resistance to engaging in sales conversations to enroll potential clients and have a thriving doula practice. I gained confidence by showing up for my potential clients, and in the last seven years, as a doula trainer and the founder of a new approach to birth support – Transformational birth and postpartum coaching, I am committed to helping my students get clients and manifest their thriving practices. So I can’t ignore the fact that although ‘doula’ is a term in the dictionary and a well-known support figure, the most asked question in my Facebook group “The Aspiring and Thriving Doula” is “How do I find Clients? Well, marketing strategies must change and adapt to time changes. For example, I endlessly talked about the benefits of hiring a doula in my PR engagements and sales pitch. But if you do it today, you repeat already known information, right? You don’t add value and leave no impression. So when you put yourself out there as a doula or any other birth support pro, you need to use optimal strategies that deliver the results you want – getting clients. I gathered a few strategies I teach my doula and transformational birth support coaching students here for you. 

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Doulas’ Success Inspirations for 2023

Every January, I experience a dramatic increase in aspiring doulas’ inquiries, requesting a 20-minute discovery session with me, and …registrations. As a result, every January, I feel called to inspire doulas to fulfill not only their passion but their professional success by claiming their thriving practice. As a doula trainer and coach, I’m committed to helping doulas elevate their status as a professional community and their individual financial and professional success. 

These are my three points of inspiration for doulas as we welcome 2023:

  • Lead your clients to achieve the results they hired you for
  • Use strategies that empower both you and your clients 
  • Establish a viable and successful practice by focusing primarily on verbal coaching prenatally and in the postpartum period.

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How to Craft Your SMART Doula New Year Resolution

If you want to begin the new year with a clear, positive, and achievable New Year Resolution, now is the time to start working on it. Whether you focus on personal, relational, or professional goals, crafting your clear and actionable New Year’s Resolution is a process that takes time. And when you master the art of clarifying your goals and visions, you can better serve your birth and postpartum clients by facilitating clarity about their desired experiences and helping them to commit to SMART goals.

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How Mirror Neurons Can Improve Birth Support and Maternal Care Practices

Mirror Neurons

Spiraling, rocking from side to side, shaking the extremities, curling the toes, changing positions constantly, chanting, moaning, and groaning, are just a few manifestations of birth givers’ state of consciousness. Do you know how to utilize mirror neurons to match birth givers’ body language, tonality, and representational system to deepen your connection, build trust and lead birth givers to optimally conduct themselves during their birth?

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Three Keys to YOUR Thriving Doula Practice

As a doula trainer and leader of doulas’ communities on social media, I am convinced that the three most significant challenges to having your thriving doula practice are client enrollment, client engagement, and client empowerment. And if you’re open to adopting a new framework for birth support, I know I can help you achieve these three Es with ease. You can learn new strategies for Enrollment, Engagement, and Empowerment in my upcoming Three Keys to YOUR Thriving Birth Support Practice 2-day workshop.

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How to Upscale Childbirth Education with Coaching Strategies

Studies show a dramatic drop in attendance of childbirth education classes since 2000. What used to be a right of passage for baby boomers and generation X feels redundant to Millenials. The main reason for the decline is the overwhelming abundance of information on many different platforms. In events and talks, I often say that expectant Millennials rely on Doctor Google, Doctor Facebook, and Doctor YouTube. But can you see how hard it is for them to navigate the preparation process? To distinguish ‘expert’ knowledge from ‘folk knowledge, or myths from reality?’ So how can we serve Millenials and help them avoid informational overload? How can we help them find their truth? How can we empower them to overcome internal resistance and challenges and have healthy and satisfactory birth experiences? Read and learn why  Transformational Birth Support Coaching is the pathway to regaining childbirth instructors’ impact and prestige.

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From Aspiring to Thriving: Doula Mastermind Coaching Group

How do I get paying clients, launch my doula website, network, nail clients’ interviews, or lead prenatal sessions? How do I connect with a backup doula, do I join an agency or launch my solo practice? Which handouts do I share, and how do I write a contract? These are just a few common challenges beginner doulas face. And they are not unique to doulas. Everyone who has gone through professional training to become a solo practitioner must have strived throughout this transition from education to implementation. This transition triggers insecurity, self-doubts, uncertainty, frustration, and…loneliness. But there is, I believe, something unique to doulas as they transition from aspiring to thriving doulas. The short training, the lack of internship period, and the lack of follow-up mentoring and coaching for a successful implementation are in my mind historical mistakes that prevent many trained doulas from having a thriving practice. These are core ingredients that are needed to launch a thriving practice.  And being a seasoned practitioner, I can share that having a solo practice can be a lonely experience in which you are the engine, the dynamo, and the driver. You need to recommit daily to doing what it takes so that your practice thrives and you’ll feel the way you want to feel.

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Coaching Conversations for the Birth Partner’s Soul

You know, you weren’t there when the couple was making their baby. Give them some alone time”. This is what a midwife told me early on when I was a student enrolled in a hospital-based doula training program. This teaching moment could have probably been achieved in a more inspiring way, but I must admit that she made an important point and her words stayed with me throughout my 24 years of practicing as a doula. Over a decade after this lesson, when I enrolled in a yearlong program to become a transformational life coach, I learned another lesson relating to birth partners. I learned that If I coach even as little as two people, I am practicing group coaching and that the coaching conversations must address and resonate with birth partners’ souls.

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3-Steps to Cultivating Long-Term Relationships with YOUR Birth Clients

Finding and enrolling clients so I can have a stable monthly income” was voted the #1 source of exhaustion. In a poll I recently posted in The Aspiring and Thriving Doula FB group, 80% of the voters indicated client enrollment as their professional struggle. I could have guessed that since It has been my struggle in every capacity I have served, including a director of two birth resource centers.  Birth support has evolved as a field that consists of various short-term services provided by many different hands-on providers: Childbirth educators, birth doulas, postpartum doulas, breastfeeding consultants, and many others. From the point in which each of these professionals recruits a client, we serve them for a very short time – from 2 meetings to 3-4 months. 

The current situation has two main disadvantages:

  1. Client disadvantage: The abundance of short-term practitioners interferes with the continuity of care – one of the marks of high-quality care.
  2. Professional disadvantage: Having to constantly enroll clients, birth support pros are exposed to professional fatigue and face a potential income gap. 

Since long-term client relationships are the most crucial factor to growing any business, including your solo birth support practice, I’d like to suggest a business model to help cultivate them.

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Lead Your Birth Clients to Claim Their Expert Position

Does an ‘Expert Position’ benefit professionals in the field of birth support? 

Do you consider yourself an expert in ‘How to have a healthy birth’? Whether you are a childbirth educator, a birth doula, a midwife, or an L&D team member, I’m almost certain that you believe your practice cracked the formula of the right way or even the best way to a healthy childbirth.
But do we all agree on what the phrase healthy birth stands for? And how would you feel if I threw in just one more word – experience. How confident are you now that you have mastered the best way, or the right way, to achieving a healthy birth experience? Perhaps it’s time to rethink our position. Can we give up the expert position and hand it over to our birth clients?

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