Every January, I experience a dramatic increase in aspiring doulas’ inquiries, requesting a 20-minute discovery session with me, and …registrations. As a result, every January, I feel called to inspire doulas to fulfill not only their passion but their professional success by claiming their thriving practice. As a doula trainer and coach, I’m committed to helping doulas elevate their status as a professional community and their individual financial and professional success.
These are my three points of inspiration for doulas as we welcome 2023:
- Lead your clients to achieve the results they hired you for
- Use strategies that empower both you and your clients
- Establish a viable and successful practice by focusing primarily on verbal coaching prenatally and in the postpartum period.
As a doula trainer and leader of doulas’ communities on social media, I am convinced that the three most significant challenges to having your thriving doula practice are client enrollment, client engagement, and client empowerment. And if you’re open to adopting a new framework for birth support, I know I can help you achieve these three Es with ease. You can learn new strategies for Enrollment, Engagement, and Empowerment in my upcoming Three Keys to YOUR Thriving Birth Support Practice 2-day workshop.
Studies show a dramatic drop in attendance of childbirth education classes since 2000. What used to be a right of passage for baby boomers and generation X feels redundant to Millenials. The main reason for the decline is the overwhelming abundance of information on many different platforms. In events and talks, I often say that expectant Millennials rely on Doctor Google, Doctor Facebook, and Doctor YouTube. But can you see how hard it is for them to navigate the preparation process? To distinguish ‘expert’ knowledge from ‘folk knowledge, or myths from reality?’ So how can we serve Millenials and help them avoid informational overload? How can we help them find their truth? How can we empower them to overcome internal resistance and challenges and have healthy and satisfactory birth experiences? Read and learn why Transformational Birth Support Coaching is the pathway to regaining childbirth instructors’ impact and prestige.
Doulas have heard this a hundred times: “I want a natural childbirth but I’m open to the possibility of getting an epidural”. Labor and Delivery nurses read it on birth plans thousand of times.
I leave myself open to… the possibility…
This opening can go both ways – it can lead your clients to triumph in moments of doubt and crisis or it can lead them to surrender to the fear and ask for an epidural.
This opening is where the coaching conversation begins. Coaches in many different fields, such as executive coaching, career coaching, relationships coaching, or lifestyle coaching are searching for this opening. And yet we, birth support professionals, are handed the opening so explicitly. This is our cue to begin to coach.
How do you engage the client in a powerful, life-changing, and results-oriented conversation, and not miss this amazing opportunity, this opening? How are you going to lead a coaching conversation with this expectant person or birthing individual who ‘leaves themselves open?’ Aren’t you curious to learn about the source of their hesitation – what is interfering with their ability to fully commit to their desired birth experience? Wouldn’t this be valuable to your support process if you understood what is the nature of the circumstances that will make them turn their back to plan A – having a natural childbirth, and choose plan B- asking for pain medication?
“You know, you weren’t there when the couple was making their baby. Give them some alone time”. This is what a midwife told me early on when I was a student enrolled in a hospital-based doula training program. This teaching moment could have probably been achieved in a more inspiring way, but I must admit that she made an important point and her words stayed with me throughout my 24 years of practicing as a doula. Over a decade after this lesson, when I enrolled in a yearlong program to become a transformational life coach, I learned another lesson relating to birth partners. I learned that If I coach even as little as two people, I am practicing group coaching and that the coaching conversations must address and resonate with birth partners’ souls.