Tag: postpartum coaching

3-Steps to Cultivating Long-Term Relationships with YOUR Birth Clients

Finding and enrolling clients so that I can have a stable monthly income” was voted as the #1 source of exhaustion. In a poll, I recently posted in The Aspiring and Thriving Doula FB group, 80% of the voters indicated client enrollment to be their professional struggle. I could have guessed that, since It has been my struggle in every capacity I have served, including a director of two birth resource centers.  Birth support has evolved as a field that consists of various short-term services provided by many different hands-on providers: Childbirth educators, birth doulas, postpartum doulas, breastfeeding consultants, and many others. From the point in time in which each of these professionals recruits a client, we serve them for a very short time – from 2 meetings to 3-4 months. 

The current situation has two main disadvantages:

  1. Client disadvantage: The abundance of short-term practitioners interferes with the continuity of care – one of the marks of high-quality care.
  2. Professional disadvantage: Having to constantly enroll clients, birth support pros are exposed to professional fatigue and face a potential income gap. 

Since long-term client relationships are the most crucial factor to growing any business, including your solo birth support practice, I’d like to suggest a business model that will help you cultivate them.

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Transformational Postpartum Coaching: Promoting New Parents’ Self-Confidence and Well-Being

Just like prenatal coaching, transformational postpartum coaching shifts the focus from helping or informing to elevating new-parents’ performance level, self-confidence, and well-being.

Most of my writing has been dedicated to pregnancy and childbirth support. During the pandemic, I’ve been thinking a lot about the challenges of new parents or parents who have expanded their family recently. I want to share how transformational coaching during the parents’ postpartum period can enhance their experience.

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