Every January, I experience a dramatic increase in aspiring doulas’ inquiries, requesting a 20-minute discovery session with me, and …registrations. As a result, every January, I feel called to inspire doulas to fulfill not only their passion but their professional success by claiming their thriving practice. As a doula trainer and coach, I’m committed to helping doulas elevate their status as a professional community and their individual financial and professional success.
These are my three points of inspiration for doulas as we welcome 2023:
- Lead your clients to achieve the results they hired you for
- Use strategies that empower both you and your clients
- Establish a viable and successful practice by focusing primarily on verbal coaching prenatally and in the postpartum period.
Finding and enrolling clients so I can have a stable monthly income” was voted the #1 source of exhaustion. In a poll I recently posted in The Aspiring and Thriving Doula FB group, 80% of the voters indicated client enrollment as their professional struggle. I could have guessed that since It has been my struggle in every capacity I have served, including a director of two birth resource centers. Birth support has evolved as a field that consists of various short-term services provided by many different hands-on providers: Childbirth educators, birth doulas, postpartum doulas, breastfeeding consultants, and many others. From the point in which each of these professionals recruits a client, we serve them for a very short time – from 2 meetings to 3-4 months.
The current situation has two main disadvantages:
- Client disadvantage: The abundance of short-term practitioners interferes with the continuity of care – one of the marks of high-quality care.
- Professional disadvantage: Having to constantly enroll clients, birth support pros are exposed to professional fatigue and face a potential income gap.
Since long-term client relationships are the most crucial factor to growing any business, including your solo birth support practice, I’d like to suggest a business model to help cultivate them.
Just like prenatal coaching, transformational postpartum coaching shifts the focus from helping or informing to elevating new-parents’ performance level, self-confidence, and well-being.
Most of my writing has been dedicated to pregnancy and childbirth support. During the pandemic, I’ve been thinking a lot about the challenges of new parents or parents who have expanded their family recently. I want to share how transformational coaching during the parents’ postpartum period can enhance their experience.