Disclaimer: I am not an expert in marketing, and as an introvert, I am pretty challenged in this field. However, as a pioneer doula, I had to not only sell my service but to initiate and engage in PR campaigns and give many interviews to spread the concept of hiring a doula. In the 24 years since then, I have overcome my resistance to engaging in sales conversations to enroll potential clients and have a thriving doula practice. I gained confidence by showing up for my potential clients, and in the last seven years, as a doula trainer and the founder of a new approach to birth support – Transformational birth and postpartum coaching, I am committed to helping my students get clients and manifest their thriving practices. So I can’t ignore the fact that although ‘doula’ is a term in the dictionary and a well-known support figure, the most asked question in my Facebook group “The Aspiring and Thriving Doula” is “How do I find Clients? Well, marketing strategies must change and adapt to time changes. For example, I endlessly talked about the benefits of hiring a doula in my PR engagements and sales pitch. But if you do it today, you repeat already known information, right? You don’t add value and leave no impression. So when you put yourself out there as a doula or any other birth support pro, you need to use optimal strategies that deliver the results you want – getting clients. I gathered a few strategies I teach my doula and transformational birth support coaching students here for you.